Project Overview

Ujet’s electric scooter combines innovative design with advanced engineering to redefine urban mobility. As part of this project, I focused on creating a brand-defining driving sound that matched the scooter’s cutting-edge identity and technological sophistication.

The sound design included three distinct modes, each tailored to different riding experiences and moods, ensuring that the sound aligned with the scooter’s innovative character. This required a combination of creative sound design, technical expertise, and close collaboration with the development team to seamlessly integrate the sounds into the scooter’s performance.
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Objectives

• Create a signature driving sound that aligns with Ujet’s brand identity and reflects the scooter’s innovative, futuristic nature.
• Design three distinct sound modes to enhance different riding experiences and moods, offering versatility and personalization for the user.
• Ensure the sounds integrate seamlessly with the scooter’s performance and technology, maintaining a balance between creativity and technical functionality.
• Enhance the emotional connection between the rider and the vehicle, emphasizing the scooter’s unique character in the e-mobility market.
• Collaborate with the engineering and design teams to ensure the sound system supports the overall vision of combining style, sustainability, and cutting-edge technology.

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Solutions

• Developed three distinct driving sound modes, each carefully designed to evoke specific emotions and enhance different riding experiences, such as a sporty, energetic mode, a calm and relaxed mode, and a futuristic, innovative tone.
• Conducted iterative testing and refinement of the sound design to ensure it aligned with Ujet’s brand identity and provided a seamless auditory experience for riders.
• Collaborated closely with the engineering and design teams to integrate the sound modes into the scooter’s technology, ensuring compatibility with its performance and user interface.

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Outcomes

• Successfully delivered a brand-defining driving sound system that became a key feature of Ujet’s electric scooter, reinforcing its identity as an innovative and futuristic product.
• The three distinct sound modes were praised for their versatility and ability to enhance the rider’s experience, offering personalization and emotional engagement.
• Seamless integration of the sound system into the scooter’s technology and design contributed to its overall market appeal and user satisfaction.
• Established a framework for future sound design projects, showcasing the value of creative sound solutions in enhancing product identity and user experience.

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