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Icon Incar – Auditory-Haptic Seat Prototype

Icon Incar

Product & Experience Design

‍2021

Project Description


This project explored the use of advanced actuators to transform a car seat into an immersive auditory-haptic interface, enhancing the overall driving experience. While specific details remain confidential, the focus was on leveraging haptic feedback to create a deeper connection between the driver, the vehicle, and its unique characteristics.  

Objectives

  • Explore various use cases for the haptic seat, including driving, safety, entertainment, and well-being.  
  • Determine the optimal number and placement of actuators for maximum effectiveness.  
  • Ensure a top-notch, highly pleasant user experience that sets a new benchmark.  
  • Design sound scenarios that best showcase the potential use cases, such as driving sounds, music, and other immersive audio experiences.  
  • Build a prototype seat to test these scenarios and demonstrate its potential to clients and at trade fairs.  

Solutions

  • Designed and implemented multiple sound and haptic scenarios tailored to specific use cases, including driving feedback, immersive music experiences, and relaxation modes.
  • Developed a modular system for actuator placement, testing various configurations to identify the most effective arrangement for maximum immersion and comfort.  
  • Conducted extensive testing with participants across different genders, body types, ages, and driver profiles to ensure the solution’s inclusivity and adaptability.  
  • Built a prototype seat equipped with cutting-edge actuator technology and integrated audio-haptic feedback, delivering a seamless and engaging experience.  
  • Created a user-friendly interface to fine-tune and showcase the scenarios, ensuring the prototype could be easily demonstrated and adjusted during client presentations and trade fairs.  
  • Collaborated across disciplines to refine the technology and ensure the prototype met high standards of quality, innovation, and usability.  

Outcomes

  • Successfully developed a fully functional prototype seat showcasing the potential of audio-haptic feedback in enhancing driving experiences.  
  • Demonstrated the versatility of the system by presenting use cases across driving, safety, entertainment, and well-being, gaining positive feedback from clients and stakeholders.
  • Validated the effectiveness of the design through rigorous testing with diverse participants, ensuring inclusivity across genders, body types, ages, and driver profiles.  
  • Received high praise for the immersive and enjoyable experience provided by the sound and haptic scenarios, establishing the prototype as a benchmark for innovation in this field.
  • Positioned the technology as a promising solution for future applications, generating interest from potential clients and gaining visibility at trade fairs.
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